Culture is profoundly shaped by the economy with which it is associated. In a capitalist culture the greater amount of culture is commodified, and in all societies our patterns of dress, eating, housing, entertainment, travel and many other aspects of culture are profoundly influenced by or are even determined by the economy in which they are embedded. This chapter examines the relationship between culture and economy with the intention of exploring how a creative dialogue between them can promote patterns of sustainability in both. The chapter proposes ways in which new forms of "cultural economy" can be conceived which promote long-term sustainability and discusses models that have been proposed to change the 'social logic" of consumption towards sustainable patterns of economic activity compatible with a desirable and livable cultural future.