Increasingly, snapshots taken with mobile phone are ever more involved in intense processes of circulation and cross-media mobility. While camera phones are a well-established means for the production and display of pictures in contexts of physical copresence, the archival and exchange functions appear to have been absorbed by online communicative and social practices. This research studies three main issues: (a) the effects of the new Internet/photography merge (particularly, the new opportunities for transmission and sharing) on the social uses of personal photographs; (b) the changes in the status of mobile photography and of its audience due to the online relocation of image collections; and (c) the implications for mobile communication studies. Drawing on empirical qualitative data, I will first give an overall picture of these practices in the context of young Italians' digital cross-media consumptions. My discussion is then contextualized in light of other recent contributions on the topic. I argue that the social uses and meanings of personal mobile photographs were already well established in the "pre-Web 2.0" Italian camera phone culture. I interpret this as underscoring both the intrinsically relational nature of these practices and their basic orientation towards microcommunity maintenance.