Marshall McLuhan's famous terminology "the medium is the message" and "the global village" accurately anticipated today's digital culture. One could argue that his observations appear to be more in tune with the Web world and cyberspace hype that we are experiencing today and not limited to talking exclusively about television and its impact on society. Transformed by the rapid spread of electronic media and global communication networks, McLuhan's argument for understanding new media and its impact on society is in tune with the IT revolution. New information technologies have been successfully integrating art, design and advertising, and are making an impact on our urban environments, forcing architects to adapt their methodologies to embrace the newer forms of communication and tools.