The subject of my essay is about products and services, about the places where such commodities and services are exchanged, and how products and services are transformed as a result of new preferences and motives that affect not only production but first and foremost decisions that consumers make in the market place. Decisions are no longer solely fixed on the price of the product and the service being purchased; for example, the homeowner who sells her house to a couple for less than a competitor because she is impressed with the way they will use the home. My essay is about people who purchase large quantities of candles even though their illumination needs can easily be served by electricity.